Guitarist Chris Howorth adds, “One of the best things about the song ‘Whore’ is all the feelings and thoughts that the word alone provokes and that's great but at the end of the day it's just a word, the only power it really has is the power that we give it. I will not bow down to others perceptions of me I will only rise in the name of art, love and music. We are resilient beings and need to realize our incredible strengths. It is about finding our power and taking a stand. The word Whore written down my back, and the dunce cap symbolize me placing myself on the stake for those who are suffering and I can only hope to encourage at least one person to find the self worth and love they deserve to transcend out of a painful situation into a beautiful one. Singer Maria Brink explains, “I decided to pose nude for the visual art for ‘Whore’ to evoke a raw vulnerable emotion. The imagery the band has created around the release of 'Whore' is just as provocative as the word itself, yet all goes back to the important message the band has created. It's about self empowerment, love, and liberation.” It is about taking the power from a disgusting and degrading word and turning it back around on the accuser. “The message behind this song is taking back control. “I am so proud and excited for the world to hear Whore!!!! This is an honest and raw movement that needs to be heard!!!!!!” exclaims singer Maria Brink. Singer Maria Brink created the term Women Honoring One another Rising Eternally to give new meaning away from the derogatory connotation of the word. It is important for the band to create a message that conveys the true intent behind the use of the word 'Whore'.

Blood marks the band’s highest chart debut of their career. The album was released in August of 2012 where it debuted at #15 on the Billboard Top 200 selling over 20,000 copies the first week. 'Whore' is from the band’s latest Century Records release Blood. IN THIS MOMENT singer Maria Brink has posed nude for the artwork and promo items for their new song, Whore', and she told Artisan News she's flipping the usually derogatory term on its ear with an acronym empowering women:

Name of in this moment singer